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Sandy
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This has had 17.5 million views so you've probably seen it, but thought it was worthy of putting it here. It's cool and I applaud her integrity for choosing quality over quantity.
The Strategic Marketing Manager is responsible for developing and implementing various strategic marketing campaigns and related initiatives in support of the Firm’s brand positioning, business development and recruitment objectives. Guided by the Firm’s global communications strategy, he or she supports the Global Marketing Communications Director and key stakeholders in ensuring the efficient and effective execution of marketing communications strategies and campaigns. Duties and Accountabilities: Marketing Strategy and Initiatives • Focus on creation of an integrated marketing communications strategy using a selection and mix of various tactics and approaches to achieve the business goals • Manage awareness/perception and market insight research to inform ongoing marketing communications strategy and campaign development to contribute to the development of the brand strategy and ensure it supports evolving business and client needs • Work with the Global Marketing Commu
Entry Level: No Previous Experience Necessary - Today, a job ad like that would probably be a scam. It's difficult to land an entry level job at a top company if you have no experience. For communication graduates it means having a good idea of what you want to do before you graduate, and getting good internships under your belt before you hit the job market. For companies, especially PR firms, hiring a good intern is like finding a pot of gold. But after a high profile lawsuit, the Dept. of Labor took a closer look at internship abuses. Last year, the Fair Labor Standard Act included some guidelines that we all should know about. Basically, an internship has to benefit the intern not the employer. These are the determining factors considered: The extent to which the intern and the employer clearly understand that there is no expectation of compensation. Any promise of compensation, express or implied, suggests that the intern is an employee—and vice versa. The e
Take a moment to think about the mail a recruiter gets. Those that work with me know that I try to answer every email I receive. I appreciate when people are considerate and get to the point. I think if they took into consideration just how much mail we get, a lot of people would change their approach. I personally get about 30 direct, personal emails with resumes attached, per day. If I spent just 15 minutes on each one, it would take up almost the entire day. Pretty soon I wouldn't have any clients at all. I recently spoke to a group of communication graduate students at a top university. I added 15 entry level job hunters' cover letters to my slide presentation so that the students could see what I see. This gripped their attention. I think it really got the point across -- they saw just how bad the bad ones were compared to the good ones. And they got the idea that if I'm looking at their letter along with 15 other letters, it better be good or I
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