This is a great video not only for anyone who has anything to do with marketing, advertising and PR but for everyone. It's interesting, informative, startling, chock full of good info and actually inspiring.
It's that time of year, and I'm starting to get a lot of requests for advice from communication majors who will be graduating soon. So here are a few Do's and Don'ts that I think will help:
1. DO put together a resume that lists your internships and any other work where industry exposure or use of communication skills were important. Proofread it and have someone else proof it so you're sure it has no typos or grammatical errors.
2. DO send your resume to various PR firms (a great learning environment to start your PR career) even if they're not listing any openings.
3. DO have an open mind and be willing to check out different opportunities - remember that you don't know everything yet and it's great to get lots of interviewing experience. Always do your best.
4. DO your research before any interview. Check out who you're meeting with on LinkedIn, read current articles about the company and /or their industry, go through the job desc…
When it comes to hiring, timing is everything. Some of my more savvy clients know this yet it still takes them days or even weeks to set up a final interview or make a decision. This slows a search down even further because in time the candidate goes cold on the opportunity or they may not even be available anymore.
Here's what can happen if too much time enters into the process:
1. The candidate thinks you like someone else more, they sour and don't want the job so much anymore..
2. The candidate thinks you like someone else more and they take another job.
3. They start looking at other opportunities and some may sound better and pay better.
4. They start getting sentimental about the friends they've made at work and don't want to leave
5. The boss finds out they're looking and they get a promotion or more money so now they're going to stay for a while.
6. They start talking about it to friends and family who give them advice, confuse them and they de…
Media Relations Manager directs integrated global media relations by leveraging
major marketing initiatives, thought leadership, successful client engagements,
alliance partners, and the expertise of senior management. Develop and manage relationships with key
reporters in relevant markets/geographies and collaborate with others to
develop media strategies, content and appropriate tactics designed to generate
maximum media impact in support of business objectives. Identify parties who need to be involved
either directly or indirectly on media opportunities and activities and
collaborate with corporate communications on all strategies. Manage agency and internal resources in
support of media relations activities. Write and edit news releases, working
closely with relevant marketing leads, client engagement teams and other senior
executives, client contacts, and others as appropriate. Serve as subject matter expert in media
relations and communications for internal executives. Share conte…