Career based articles and job listings for public relations and integrated marketing professionals.
Great video! Bloomberg's Naked Brand
This is a great video not only for anyone who has anything to do with marketing, advertising and PR but for everyone. It's interesting, informative, startling, chock full of good info and actually inspiring.
The Strategic Marketing Manager is responsible for developing and implementing various strategic marketing campaigns and related initiatives in support of the Firm’s brand positioning, business development and recruitment objectives. Guided by the Firm’s global communications strategy, he or she supports the Global Marketing Communications Director and key stakeholders in ensuring the efficient and effective execution of marketing communications strategies and campaigns. Duties and Accountabilities: Marketing Strategy and Initiatives • Focus on creation of an integrated marketing communications strategy using a selection and mix of various tactics and approaches to achieve the business goals • Manage awareness/perception and market insight research to inform ongoing marketing communications strategy and campaign development to contribute to the development of the brand strategy and ensure it supports evolving business and client needs • Work with the Global Marketing Commu
My client is a growing corporate communications firm serving many Fortune 500 clients in the development and production of their stakeholder communications. Clients represent some of the most well-known corporate brands in the U.S. They specialize in customized ESG /sustainability reports and annual reports, which can range from a few to more than 100 pages, in both digital and print formats. Work encompasses research, disclosure strategy, writing, design, interactive development, print production and more. Over the past several years, CRI has expanded its service to offer a more comprehensive range of ESG/ sustainability communication services including materiality assessments , stakeholder engagement, ESG strategy development and communication s as well as support for corporate responses to other third-party disclosures (ratings, rankings, surveys). Founded 3 7, the firm is known for stable, long-term client relationships, a client-centric fo
Take a moment to think about the mail a recruiter gets. Those that work with me know that I try to answer every email I receive. I appreciate when people are considerate and get to the point. I think if they took into consideration just how much mail we get, a lot of people would change their approach. I personally get about 30 direct, personal emails with resumes attached, per day. If I spent just 15 minutes on each one, it would take up almost the entire day. Pretty soon I wouldn't have any clients at all. I recently spoke to a group of communication graduate students at a top university. I added 15 entry level job hunters' cover letters to my slide presentation so that the students could see what I see. This gripped their attention. I think it really got the point across -- they saw just how bad the bad ones were compared to the good ones. And they got the idea that if I'm looking at their letter along with 15 other letters, it better be good or I