Thoughts on Chris Brogan Closing His Linked In Account

By Sandy -
As most of you branding and social media mavens know, Chris Brogan closed down his LinkedIn account this month.

I want to say a few words about it.

I agree that it's very hard to get above the noise. I get irritated when I see people posting the same thing to 10 different groups, especially when it's something that's not even relevant to the purpose of the group.  And I find that the people who engage are mostly people who want a job, more so than movers and shakers with a real desire to share.

BUT... If you're looking for a job this is where you have to be.  And if you passively want to hear about the most perfect job when it opens up, you have to be connected on LinkedIn.  Simple as that.  It's the number one place where every recruiter and talent acquisition manager conducts their research.

Also, if you are up for some new business and a potential client wants to know about you, they will look on LinkedIn.  If you're not Chris Brogan, and and people want to find out about you, that's where they will go to see how well you shine.

So I'm staying on LinkedIn, and I suggest you remain on it too.

Popular posts from this blog

Vice President - Senior Strategist

By Sandy -
VP -  Senior  Strategist       My client  is a leading U.S. strategic communications firm that produces  S ustainability/ ESG reports  and  A nnual  Shareholder R eports for Fortune 500 clients.   Their  client partners include some of the most well-known corporate names and brands in the U.S., including Wal-Mart, General Motors, UPS, Caterpillar, Mohawk Industries, Entergy, MassMutual, Delta Airlines, The Campbell Soup Company and Hilton.     This creative firm  specializes in offering a  turn-key solution s  to produce creative and compelling stakeholder communications that meet clients’ strategic objectives. These long-form communication vehicles range from a few pages to tens of thousands of words in length, in both digital and print formats.  The  work encompasses research,  disclosure strategy,  writing, design, interactive development, print production and more.      The firm has  expanded its service  beyond its traditional  reporting  niche to offer a more comprehensive range
Read more

Vice President, Corporate Communications - NYC - Global Asset Management firm

By Sandy -
Vice President, Communications   A leader of alternative investments with a global reputation for superior performance, innovation and client service earned through reliability, transparency, business judgment, value creation, innovation and superior results. As one of the largest and most diverse alternative investment they are uniquely placed to offer clients a range of investment products. The firm h as a very global outlook, with offices in New York, London, Bahrain, Abu Dhabi, Doha, Riyadh and Singapore. TheVP of Communications will work closely with leadership to develop and implement comprehensive communications strategies and will provide a center of excellence and resource for the company in public relations and marketing communications. Responsibilities include: Advise senior management on wide range of issues, regarding corporate positioning, reputation management, announcements and communications surrounding M&A activity. Work with the head of communications
Read more

Strategic Marketing Manager - Professional Services Firm - NYC

By Sandy -
The Strategic Marketing Manager is responsible for developing and implementing various strategic marketing campaigns and related initiatives in support of the Firm’s brand positioning, business development and recruitment objectives. Guided by the Firm’s global communications strategy, he or she supports the Global Marketing Communications Director and key stakeholders in ensuring the efficient and effective execution of marketing communications strategies and campaigns.  Duties and Accountabilities:  Marketing Strategy and Initiatives  • Focus on creation of an integrated marketing communications strategy using a selection and mix of various tactics and approaches to achieve the business goals  • Manage awareness/perception and market insight research to inform ongoing marketing communications strategy and campaign development to contribute to the development of the brand strategy and ensure it supports evolving business and client needs  • Work with the Global Marketing Commu
Read more