Senior Media Relations Lead for SE Region - Global Tech Consulting FIrm

Working closely with the Southeast Marketing Lead and the Media Relations Lead for North America as well as the Southeast Regional Managing Director, you will lead the strategy, execution and coordination of a comprehensive media relations programs for this firm's businesses across the Southeastern United States, with a particular focus on Atlanta, Charlotte, Miami and Raleigh. Also, collaborating with colleagues across the company and across industries and businesses, you will work with national and global media relations colleagues to find locally relevant stories and ways to complement the media programs wth social media and digital marketing to amplify awareness and visibility.

You'll take the lead on campaigns and message development around important regional and local marketing initiatives and generate top tier media coverage in influential, local and regional press in support of regional business objectives, including executive positioning programs for regional leaders.

Some responsibilities include: 

* Create regional media strategy, including identifying key market and regional themes and providing input to the Southeast region marketing strategy;
* Establish executive positioning platforms for regional business leads;
* Coach and prepare spokespeople;
* Drive the media release pipeline, for market- or region-relevant research studies and surveys, corporate citizenship activities, inclusion & diversity initiatives, people on the move stories and civic- and community-oriented stories;
* Work with regional marketing & communications team to create and execute effective social media campaigns;
* Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans;
* Drive efficient programs with our PR agency in the region and markets;

We are looking for someone with a BA and a minimum of 9 years of experience representing professional services or technology clients with established contacts in the southeast region.  You should be strong enough to operate on your own but also be a very good collaborator. 

This role is based in Atlanta, we will not relocate or provide sponsorship.

Please get in touch with me if you'd like to learn more about the role: sandy@charet.com

  

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