Strategic Marketing Manager - Professional Services Firm - NYC
The Strategic Marketing Manager is responsible for developing and implementing various strategic marketing campaigns and related initiatives in support of the Firm’s brand positioning, business development and recruitment objectives. Guided by the Firm’s global communications strategy, he or she supports the Global Marketing Communications Director and key stakeholders in ensuring the efficient and effective execution of marketing communications strategies and campaigns. Duties and Accountabilities: Marketing Strategy and Initiatives • Focus on creation of an integrated marketing communications strategy using a selection and mix of various tactics and approaches to achieve the business goals • Manage awareness/perception and market insight research to inform ongoing marketing communications strategy and campaign development to contribute to the development of the brand strategy and ensure it supports evolving business and client needs • Work with the Global Marketing Commu