Strategic Marketing Manager - Professional Services Firm - NYC

The Strategic Marketing Manager is responsible for developing and implementing various strategic marketing campaigns and related initiatives in support of the Firm’s brand positioning, business development and recruitment objectives.

Guided by the Firm’s global communications strategy, he or she supports the Global Marketing Communications Director and key stakeholders in ensuring the efficient and effective execution of marketing communications strategies and campaigns.

 Duties and Accountabilities: 
Marketing Strategy and Initiatives
 • Focus on creation of an integrated marketing communications strategy using a selection and mix of various tactics and approaches to achieve the business goals
 • Manage awareness/perception and market insight research to inform ongoing marketing communications strategy and campaign development to contribute to the development of the brand strategy and ensure it supports evolving business and client needs
 • Work with the Global Marketing Communications Director to develop programs to support the Firm’s brand positioning and practice, industry, and geographic priorities and objectives
 • Work closely with partners and practice development team members on strategic marketing for their groups, identifying opportunities for thought leadership and developing issues-led campaigns
 • Work with and support business development efforts, including brochures and white papers, pitch templates, client alerts and digital tools • Support the development of a range of marketing collateral including ads, brochures, web content, thought leadership materials and other brand, client and recruitment communications
• Develop processes for identifying and showcasing the best of the Firm’s marketing collateral and content Advisory
• Work with key functions (e.g. marketing, knowledge management and HR) and external agencies to help them understand the brand strategy and champion its effective implementation
• Work with internal teams to ensure all marketing communications activity supports the Firm’s brand positioning objectives
• Provide brand advice and guidance to internal teams worldwide and share best practices across offices
• Together with the Global Marketing Communications Director, develop guidelines, processes and tools to guide efficient and effective implementation, e.g. planning process, briefing process, ROI analysis
• Develop and run regular program of marketing communications training for key functions, e.g. marketing, knowledge management, HR, etc Teambuilding
• Ensure close collaboration and coordination with marketing colleagues in Media Relations, Internal Communications, Creative Services and Marketing Technology teams, as well as practice development colleagues and key stakeholders within the Firm Quantifying and Reporting Results
• Contribute to the design of systems and processes to monitor and track success of strategic marketing campaigns and initiatives
• Ability to report on targeted audience responses to marketing strategies and assist with client development

• BA and/or MBA in Marketing and/or Communications preferred
• At least 5 years of experience in strategic marketing , including previous experience of developing, project managing and implementing integrated marketing campaigns
• Experience of legal or professional services or similar corporate environment, preferably with a mix of agency and client-side experience
• Understanding of communications theory and an eye for design
• Excellent communications skills (written and verbal) with confidence and ability to deal with partners, senior lawyers and staff at all levels
• High emotional intelligence and ability to understand and navigate within a professional services partnership • Proven project management skills
• Experience dealing with multiple constituencies and changing priorities in a fast-paced environment • Ability to proactively identify communications opportunities and develop supporting programs
• Strong organizational skills and ability to handle multiple tasks and meet deadlines
• Client service oriented


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