Direct and support media relations and industry analyst relations strategy for the Global Services operating group of huge consulting firm, leveraging major marketing initiatives and thought leadership in the global insurance, capital markets, banking and related sectors.
Develop and implement top tier media strategies, providing content, monitoring competitive landscape and improving overall positioning of the company.
Develop and maintain relationships with Tier 1 reporters and analysts, and top Tier 2 industry reporters and trade publications, improving the focus, quality and frequency of media and industry analyst coverage.
Help manage agencies, contractors and internal financial services support
Work with other media professionals and analyst directors, industry marketing executives, client executives to help develop tactics and content
Work closely with digital and marketing teams to build social media strategies for the Financial Services sector including social spokesperson training as needed.
Anticipate and provide counsel on issues relevant to the Financial Services group.
Work closely with government relations, legal and corporate communications leadership on potential issues to ensure consistent messaging for government officials, legislators and clients.
Candidates for this exciting role must have a BA and minimum of seven years in media relations/corporate communications with at least four of those years in financial services. Also, must have superior written and verbal communication skills, strong management skills, team leadership and budget management skills, ability to synthesize complex information and develop clear "media ready' messages. Ability to interact with employees at all levels, clients, vendors and the media. Very important is demonstrated teamwork and collaboration in a professional or military setting and top tier media relationships