AE or SAE - Professional Services -NYC
This is an opportunity to support integrated marketing
activities for several different programs within a very large professional
services account, at one of the country's best agencies to work for. The work includes strategic planning and content creation
initiatives, helping to develop both traditional and social media relations
strategy, and assisting in mentoring and training junior staff members.
Candidates will also be expected to take ownership of and lead projects from
start to finish, managing all client correspondence with the account driver’s
oversight.
This is a B2B communications role and requires 2-5 years of
fundamental integrated marketing experience, including client management,
writing (press releases, pitches, byline articles, speeches, whitepapers,
etc.), research analysis, content creation, media relations, and digital and
social media strategy.
Experience working with professional services clients (law
firms, consultancies, accounting firms)
is strongly preferred. Some experience in healthcare is favored.
Ideal candidates are strong writers, creative
problem-solvers, excellent multitaskers and enjoy working collaboratively with
others. Motivated candidates who are self-starters and take initiative excel in
this non-hierarchical structure.
Responsibilities
include:
Working collaboratively and productively with teams; keeping
the team organized and accountable for key client deliverables
Leveraging excellent writing skills in the development of
media pitches, announcements, plans and thought leadership collateral
Following professional services media trends and assisting
in developing media outreach strategies; fostering strong relationships with
relevant media and securing positive media coverage
Helping to design research initiatives, analyze findings and
craft resulting narratives
Developing creative ways to engage with clients’ key
audiences through digital and social media strategies
Conceptualizing and helping build content collateral, such
as infographics, eBooks and videos
Exhibiting exceptional client service and working directly
with clients on day-to-day activities
At the SAE level especially, mentoring and training junior
staff members, helping them to leverage their strengths and develop integrated
marketing core competencies
Qualifications
Bachelor’s degree required
Deep professional services industry knowledge
2-5 years of experience; title and compensation will be
competitive and commensurate with experience
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