Friday, February 26, 2016

The Resume is Still Alive and Well

Some say that the resume is dead.  But i think it still has a few more good years.  The resume is in fact, like a living thing:  it changes and grows.

Resumes are kind of like menus.  You hear about that special Kobe Beef Hamburger with basil aioli on top but you still have to see it on the menu before you order it.  Same thing with a resume. I look at LinkedIn profiles, online portfolios and resumegrams and sometimes I'm really entertained.  But i need to see plain old resume to really get the truth.

Resumes get attached to meeting invites, they get sent to clients and hiring managers, they get read on Sunday mornings and handed out at networking events.  You can't shake hands and give someone your link.

You can complement your resume with an online version, a visual version or a power point.  But while people can still read words without pictures and bullet points, a communicator should be able to provide this basic, well written, simple to understand tool.


Thursday, February 18, 2016

Strategic Social Media - Huge Global Company

In this role, you’ll play a key role in helping one of the world’s most admired companies with their global, content led, strategy. You’ll work with a diverse team of innovative marketing experts who focus on  global brand management and advertising; global events and sponsorships; marketing research; media and industry analyst relations; corporate communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns

This Global Social Media Manager (this is a highly matrixed organization will primarily drive social media communications in priority areas, closely collaborating with marketing and communication colleagues. The individual reports to the Global Social Media Director

Define strategy and execute programs with smart social content and intelligent targeting that drive relevant reach, engagement and influence.  Lead large, sophisticated social media programs and campaigns across the complex, dynamic organization.
Work closely with the Global Social Media Director and team to define the social media strategy and roadmap for the company.

We are looking for a minimum 7 years of experience in marketing and communications, the majority of which was spent in social media, building awareness, image and supporting business development as well as developing content. In this particular role, you will lead a large and important part of our global digital content and community efforts, driving content and community strategies and collaborating across the organization to manage external communities that present our brand, content and people in new and innovative ways. To excel in this role, strong brand and content expertise, curation skills and a deep understanding of digital and social are absolute musts.  You will be part of the well-respected Corporate Social Media Team and report to the Global Social Media Director.

You’ll do well if you have strong program management skills and strong analytical skills and writing skills.  You’ll need strong budget management and financial reporting skills because you’ll be handling large budgets with multiple vendors and deliverables. 

Superior oral and written communication skills are expected.  Strong presentation skills will help you in this highly matrixed organization.  An exposure to professional services or B2B is helpful.  To advance quickly in the organization, you’d be an excellent collaborator; who can build effective relationships in a large, complex organization, who can develop and apply creative solutions to complex issues, work autonomously and independently, yet integrate appropriately with other areas of Marketing & Communications and other groups.

This role has global responsibilities so you will be working with colleagues in various time zones and occasionally may be required to travel nationally and internationally

 What do you get in return?  A competitive salary with a very comprehensive package including benefits such as generous paid time off, an employee healthcare plan a competitive 401K program. Tremendous opportunity to advance – to learn new things and take on new and exciting challenges.  Really smart and inspiring people to work with, in a very well run organization with a great reputation.  People generally stay at this company a long time, continually progressing in their careers.

Friday, February 5, 2016

Vice President - Growing Generalist Firm in NYC (Williamsburg)

This favorite client is a full-service communications shop that specializes in media relations for small and medium sized companies that are looking for PR to increase revenue or customer acquisition and build credibility within their industry. We provide this with big, impactful coverage that really impacts their business.  Industries we work in include entertainment, technology, education, finance/banking – to name a few.

What makes this firm different is that individualized attention of senior level staff is given to each client, so this person will have to be an account lead and mentor who loves what they do and likes to keep their sleeves rolled up and a hand in the execution.
Most of the team come from big agencies but they were frustrated by the waste and lack of client focus.  They enjoy the friendly, no politics, fun and passion for client service that they found here. 

The firm is small but growing fast.  There is one other VP but steadily growing and ass they add clients and staff, it’s clear that another leader is needed.  So this is a ground floor opportunity to make a big difference in a smaller firm where you can really make a mark.

We’re looking for at least 8 years of experience managing accounts and people in a hands on, agency environment.

AE or SAE - Professional Services -NYC

This is an opportunity to support integrated marketing activities for several different programs within a very large professional services account, at one of the country's best agencies to work for.  The work includes strategic planning and content creation initiatives, helping to develop both traditional and social media relations strategy, and assisting in mentoring and training junior staff members. Candidates will also be expected to take ownership of and lead projects from start to finish, managing all client correspondence with the account driver’s oversight.

This is a B2B communications role and requires 2-5 years of fundamental integrated marketing experience, including client management, writing (press releases, pitches, byline articles, speeches, whitepapers, etc.), research analysis, content creation, media relations, and digital and social media strategy.

Experience working with professional services clients (law firms, consultancies, accounting firms)  is strongly preferred. Some experience in healthcare is favored.
Ideal candidates are strong writers, creative problem-solvers, excellent multitaskers and enjoy working collaboratively with others. Motivated candidates who are self-starters and take initiative excel in this non-hierarchical structure.

Responsibilities include:
Working collaboratively and productively with teams; keeping the team organized and accountable for key client deliverables
Leveraging excellent writing skills in the development of media pitches, announcements, plans and thought leadership collateral
Following professional services media trends and assisting in developing media outreach strategies; fostering strong relationships with relevant media and securing positive media coverage
Helping to design research initiatives, analyze findings and craft resulting narratives
Developing creative ways to engage with clients’ key audiences through digital and social media strategies
Conceptualizing and helping build content collateral, such as infographics, eBooks and videos
Exhibiting exceptional client service and working directly with clients on day-to-day activities
At the SAE level especially, mentoring and training junior staff members, helping them to leverage their strengths and develop integrated marketing core competencies
Qualifications
Bachelor’s degree required
Deep professional services industry knowledge

2-5 years of experience; title and compensation will be competitive and commensurate with experience

Acct Exec/Sr Acct Exec - Financial Services - NYC Firm


We are looking for an AE/SAE to join the Financial Services team of a well-established and prestigious PR agency.  You will have the opportunity to work on several financial services accounts, supporting integrated marketing activities, assisting account drivers with strategic planning and content creation initiatives, helping to develop both traditional and social media relations strategies, and mentoring and training junior staff members. Candidates will also be expected to take ownership of and lead client projects from start to finish, managing all client correspondence with the account drivers’ oversight.

The work is focused on both B2C and B2B communications for clients in the financial services sector and requires 2-5 years of fundamental integrated marketing experience. Experience should also include client service, writing (press releases, pitches, byline articles, speeches, whitepapers, etc.), research analysis, content creation, media relations, and digital and social media strategy.
Experience working with financial services clients is required; retail banking, investing, retirement, small business, wealth management, back-office financial technology or data management experience is a plus! Deep knowledge of the asset management industry (traditional and alternative; retail and institutional) is preferred for one of the available positions.

Ideal candidates are strong writers, creative problem-solvers, excellent multitaskers and enjoy working collaboratively with others. Motivated candidates who are self-starters and take initiative will do very well here.  

Responsibilities include:
Working collaboratively and productively with teams; keeping the team organized and accountable for key client deliverables
Leveraging excellent writing skills to develop media pitches, announcements, plans and thought leadership collateral
Following financial services media trends and assisting in developing media outreach strategies; fostering strong relationships with relevant media and securing positive media coverage
Helping to design research initiatives, analyze findings and craft resulting narratives
Developing creative ways to engage with clients’ key audiences through digital and social media strategies
Conceptualizing and helping build content collateral, such as infographics, eBooks and videos
Exhibiting exceptional client service and working directly with clients on day-to-day activities
At the SAE level especially, mentoring and training junior staff members, helping them to leverage their strengths and develop integrated marketing core competencies

VP/SVP Professional Services - Prestigious NYC Agency

This is a very unusual and special opportunity for someone to lead a well established Professional Services team. You will have the opportunity to help lead integrated marketing activities for a huge international consulting firm, drive in strategic planning and content creation initiatives, develop both traditional and social media relations strategies, and mentor and train a dedicated account team.

The role is focused on B2B communications utilizing integrated marketing and traditional public relations experience including writing (byline articles, speeches, whitepapers, etc.), analyzing research and survey results, content creation (infographics, video, etc.), media relations, and digital strategy. 

Administratively, you will act as a senior  day-to-day lead on client programs, working closing with both a management team and a larger team of 10-12 professionals and help to manage client profitability. You'll be expected to mentor and train account team members, helping them to leverage their strengths, identify growth opportunities and develop integrated marketing skills

You will oversee and develop the creation of content marketing materials, design research initiatives, analyze findings and craft resulting narratives, develop of strategic plans, media analysis, announcements and thought leadership collateral

The right person for this role has excellent writing/editing skills and is a creative problem solver. S/he is a multi-tasker and enjoys empowering others.Very importantly, this person has experience working with large Professional Services (accounting, consulting, private equity, legal, banking etc.) clients. You must be able to work collaboratively with teams, and help those under you to develop their skills.  

Industry expertise in any of these areas is a big plus: healthcare, non-profit, technology and life sciences, retail and consumer products etc.

Responsibilities include:
Serving as a senior strategist for a multi-disciplinary program that cuts across many industries and service sectors
Developing creative ways to engage with clients’ key audiences through digital and social media strategies
Oversee the creation of content marketing materials, including infographics, eBooks and videos
Support organic new business development initiatives

Qualifications:
8-10 years of integration marketing and/or PR experience (at least some of which was with a Professional Services firm)
Exceptional writing and communications skills
Nimble organizational and planning skills; able to work quickly, prioritizing multiple assignments
Strong ability to develop client relationships, along with a service-oriented outlook
Collaborative leader who knows how to activate others to achieve their own potential
A significant understanding of the Professional Services industry and trends affecting it; challenges and opportunities for marketing within it
Intellectual curiosity, a passion for learning about a rapidly evolving industry, and a positive attitude!

Bachelor’s degree required, MBA welcomed