Mary Wells on Storytelling

Advertising in general is, as it always was, about storytelling. The kind of stories you tell – and the way you tell them – changes as the medium changes. That was true when radio and television were first introduced and it is true now. But the telling of stories as the principal tool of advertising will never go away.
--Mary Wells, founder of Wells Rich & Green Advertising.

Comments

Popular posts from this blog

Media Relations Lead - San Francisco Area

Associate Director of Business Development - PR Agency NYC

Account Manager - PR Firm in NYC