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Showing posts from March, 2014

Thinking About Hispanic PR in the US

Recently I have had the pleasure of working on three different Hispanic/Latin American PR assignments.  I met some really terrific people and learned a lot about the industry.
The importance of marketing to Hispanics has been well established by their population (50,500,000 in the US) and their purchasing power (estimated to be 1.5 trillion by 2015). But from what I learned during these searches, corporate leadership hasn’t quite woken up to the aroma of their Latin American brew.
Right now, Hispanic marketing accounts for only about 5-6% of marketing budgets.  But considering that every 60 seconds 2 Non-Hispanics reach retirement age and one Hispanic turns 18, this is sure to change. The business model supporting it has to change as well.  For one thing,  Hispanic PR executives are clearly earning less than average.  Hispanic PR is generally handled outside -- even the biggest companies with mature Hispanic PR campaigns go to an outside firm.  In several cases I found consultan…

Account Supervisor - B2B tech - NYC PR Agency (one of the best)

I'm working with a terrific boutique B2B firm that's looking for an accomplished Account Supervisor to lead a small group of interesting accounts.

This is a growth opportunity for someone who can handle responsibility, counsel clients and manage staff.  In a smaller firm like this one (about 30 people) you are noticed more easily and the impact of your work is more obvious and appreciated more.  If you're looking for this kind of environment to work in, this is right for you.

The firm is growing in a steady and intelligent way, meaning more opportunity and security.

Great office space, good people to work with and an overall happy place to be.

We are looking for:
Love of technology
B2B experience in an agency setting (preferably a small to mid sized firm)
Good mentoring skills
Able to counsel clients and push back on what you know is right
Track record of media placements

Please write me to find out more...
sandy@charet.com