Sunday, December 28, 2014

Director of Communications - Minneapolis

In this role you will be responsible for all communications (internal and external) for a multi billion dollar international manufacturing company.    You will be a member of the leadership team, guiding and implementing global communications for the company.

Additionally, in this role you will:  Develop strategies to build and protect the company's reputation, develop messaging, handle product, service and trade publicity, crisis communications, internal and executive communications.  You're quite a go getter because you also handle community relations, dealer and channel communications and work with marketing, government relations, legal and HR.

You are a proactive and energetic leader who can make decisions and get things done!  You will be reporting to the VP of Communications who is over  several multi-billion dollar companies and will be counting on you to drive creative, strategic, integrated communications in a brilliant way.

To make this all happen with ease, you must have very strong business acumen, and be able to influence others as well as work together with people well.  You thrive in a fast paced environment, have global experience, great diagnostic and consultative skills, excellent writing skills.  You're innovative and a self starter, of course

We imagine you have at least ten years of experience, probably an MBA, and experience with another global Fortune 500 company.

Wednesday, December 10, 2014

Account Executive - Financial/Technology/Education - NYC (Wmsburg)

Different - Fun - Exciting.  Really a growth opportunity to get in on the ground floor with an up and coming PR firm that is expanding nicely.

This is a great firm with terrific people.  Work hard but have fun with a great crew that work out of Williamsburg, Brooklyn offices.

The company has a variety of clients in the public affairs, events, entertainment, technology, financial and education sectors.  So we're looking for a strong generalist who hopefully has some experience in any one of these areas.

You'll be working with more senior staff and learning every day in a supportive and fun environment.  The President of the firm is a pro who is wonderful to work with and it's a pretty happy place.

If you want to learn a lot and if you feel you're ready to take on more responsibility, this will be the place for you.  Looking for someone with one to three years experience.

Account Executive - Professional Services - NYC

We are looking for a smart and creative Account Executive to join the professional services practice at a well known and prestigious PR firm in NYC.

This firm is 35 years old but has been evolving as the industry itself has evolved.  A firm tradition in traditional PR which will always be the bread and butter is certainly a part of the job, but the company does some interesting projects in social media and integrated marketing.

This person will be part of a large team that handles a complex account with many moving parts to it.  The client is a big consulting firm and they service this client with integrated marketing and PR across all industry sectors.  This person will most likely work on the following areas:  financial services, natural resources, non profit and education.  How's that for variety?  Different industries call for different strategic programs which could include cool and interesting digital components or lots of content or traditional PR.  In fact, someone who knows how to take a story and tell it in different ways and different modes is really what we're looking for here.

This person will also work on another account, depending on interest and experience.

Account Sup/Acct Director - Prof'l Svces - Lots of variety - Integrated Marketing - NYC

This super exciting opportunity is difficult to describe.  It's a key position in the Professional Services practice at one of  NY's most prestigious boutique firms.  It's very key because this person will have an active, direct relationship with the client regarding responsibility for some of the most important sectors of this multi-faceted consulting firm.

The integrated marketing projects span across several platforms: web content, marketing collateral materials, internal education materials, video, conferences and more.  And these projects span several industries from healthcare to business services to technology.

And wait, there's more...because there is entirely different consulting firm that this person will also work with.  This firm consults businesses in healthcare, retail and consumer industries.

So this is a fascinating role made up of robust, interesting accounts.  The business is very secure (long term) and growing.  There is variety in the industries involved as well as the strategies and tactics used.

The position has tremendous growth potential, so someone who enjoys taking on more responsibility would work well.  A good manager and good client relations person is needed in order to take this job to it's fullest potential.

The firm itself is a great place to work.  The team is terrific and the company is at a great point...mature but very contemporary and expanding steadily.

Sr AE - Financial - NYC

Working with an industry leader in mutual funds and retirement plans, this person will work on three different lines of business creating interesting and programs that transcend traditional PR.  This is a healthy, fun and growing account.  Another account this person would work on is one of the largest west coast based retail banks. The third client is another prestigious big brand in the insurance industry.

Some of the work is very high profile.  Programs run from video presentations to thought leadership to conferences to B2B media relations.

The agency is one of the best in America to work for.  A place with no politics, smart and creative people, great work/life balance and terrific clients.  Fantastic growth opportunity.  Great opportunity!

Tuesday, December 9, 2014

Mary Wells on Storytelling

Advertising in general is, as it always was, about storytelling. The kind of stories you tell – and the way you tell them – changes as the medium changes. That was true when radio and television were first introduced and it is true now. But the telling of stories as the principal tool of advertising will never go away.
--Mary Wells, founder of Wells Rich & Green Advertising.

Thursday, October 30, 2014

Why It's Okay to Quit Your Lousy Job

This week Sandy tackles a very important workplace related issue: Why and when it’s okay to quit your job. Check out her tips and advice below.
What happens if you stay at a job that is not fulfilling?
If you stay at a job where you are not challenged, you may get dull and not advance professionally. If you are not learning and growing, you are going to miss out on the important things that you should be developing in your career. Working for somebody that doesn’t appreciate you or praise your work can knock down your confidence. which you’ll need when you’re interviewing. You might stay and “stick it out”, but why be unhappy?  If you afford it, it makes more sense to leave.
4 signs that you should probably think about quitting your job
  1. The job is not what you expected it to be or may just be more limited in scope.
  2. The person that you are reporting to doesn’t seem interested in your development in the role and looks like they are going to keep you squashed in doing something that you really didn’t want to do.
  3. You realize that you were hired in the middle of some deadly political situation (within the organization).
  4. The work that you are doing is not challenging or interesting to you.

If you connect with any of these reasons, it’s better to leave early than to plant your roots in an organization for a long time.  If you get out really quick, that’s good. If you’ve already stayed for six months then (and you think it’s really not challenging), maybe stay for a year.
How do you quit your job without leaving on a bad note?
Always set up a meeting in person with your direct supervisor who is responsible for you. Don’t go to your bosses’ boss or tell a coworker. Don’t do it via email. Honestly explain to them why you are making the move. Give a two weeks’ notice.
How do you talk about a job that you quit to future employers?
Figure out an “exit pitch” – something that honestly explains the basis of your quitting in a moderate, non-accusatory, non-negative way.  Yet make sure it’s acceptable, honest and brief. That may take time to construct so make sure you have it before you start looking.  Focus on highlighting what was best for your career -- what you’re looking for rather than what you’re leaving.
Memorize it. Practice it. Don’t say anything negative about the previous employer. Say something along the lines of:
I realized pretty quickly that the job was not really what I thought it was going to be.
I realized that the job was not taking me in the direction I wanted my career to go.

How do you pick the right job?
During the interview process, ask why the job is open. If it’s open because the person in the role before moved up and into another position --is there similar opportunity to you?  If the interviewer mentions the person left the company, it might be good to know why the person left. Use Linkedin to see who has been in the role before. See where they went. Did they move up? Is their background interesting?  Did this role help them get to a better place?
You can also request to interview with someone at peer level.  If you can interview with a peer, you you may get a different perspective on the company, role, environment, or opportunity. You can also pick up on potential problems like jealousy, office politics or general work dissatisfaction.

Try connecting with someone on Linkedin who works (or had worked) at the company. Get an introduction so you can ask that person what working at the company is like.
You can also check review sites like Glassdoor or Vault.  People go on there to gripe, but you can still see what people write about salary, benefits, culture, advice they’d give senior management, and more. REMEMBER, do your due diligence before accepting any job offer.
Don't forget to connect with us on Social:
Twitter: @charetassoc

Friday, October 17, 2014

Job Search Check List

PR Job Search Checklist


R  Resume
      Create a simple one that could be modified easily for different jobs

Use a personal email address only, which has your name in it.

R  Prepare samples
Have them ready to send by email or on jump drives you can leave with someone

R  Prepare cover letters. 
      Proofread carefully when sending.  Get the names right.
Is the content appropriate for the person who will receive it?
Keep it simple and short:  Why are you sending the resume and what is special about you for this role?

R  Figure out who your references will be and let them know you’ll be using them

       Keep it Going!

R  Begin building your own personal brand by jazzing up your profiles, tweeting, and participating in discussions online. 

R  Complete your LinkedIn profile.  Be sure to use professional photo and make yourself easy to find/contact:  use the right keywords, join groups, etc.

R  Check the PRSA Job Center regularly  (and other job sites)

R  Contact the PR recruiters.  Let them know what you’re looking for and keep in touch

R  Attend local PRSA and other trade events.  Talk to people and make friends!

R  Get your first and second interview wardrobe ready

R  Drill answering the common interview questions

      Prepare For your Interview!

R  Study all you can about the company and the people you’ll be interviewing with (websites, blogs, press releases, news items, Glassdoor/, etc)

R  Find out who you will be meeting and check LinkedIn, Facebook and Twitter to learn more about them

R  Make sure you know exactly where they are located (including suite and floor) and how to get there.  Find out if there are special instructions if you’re going before or after regular business hours

R  Study the job description very, very well.

R  Prepare your questions


R  Send thank you notes.  Email is acceptable but make sure each one is personalized

R  If you got the interview through a personal contact, be sure to send them a note of thanks as well.

R  If you got the interview through a recruiter, be sure to follow up with them right afterwards and be prepared to let them know how it went and if you’re interested.  Or follow up with HR if they were involved.

R  Send the folks you met with any information you had promised or referred to during the interview.

R  Be pleasant and gracious – even if you’re not interested in the job (you never know where these people may turn up again in your career!)

R  Keep all the right actions going, even if you’ve had the best interview ever – until you land the perfect job.

Good Luck!

Saturday, October 11, 2014

Charet & Associates "Caption This" Contest:

Interviewing for a job can be a nerve-wracking but very insightful experience. Most interviews start with the prompt, “Tell me about yourself.” How you answer this question can shape the rest of the interview and what the interviewer thinks about you. We invite you to think of the FUNNIEST caption for this photo from the classic movie "Almost Famous".

Relate your caption to the interview process in whatever way your heart desires. Make us laugh.
The winner of the contest will win a FREE resume consultation with Sandy Charet and a copy of the Gary Vaynerchuck’s book Jab Jab Jab Right Hook: How to Tell Your Story in a Noisy Social World.

To enter the contest:
  1. Submit your caption here:
  2. Follow Charet & Associates on Twitter (@charetassoc)  - OR - Like Charet & Associates on Facebook (

Let us know you entered by tweeting. “I just entered the @charetassoc caption the #charetcaptionthis contest:” (CLICK TO TWEET)

Contest ends October 25, 2014, 11:59 EST.

Here are the official contest rules:

How to Enter:
  1. Enter contest using this link:
  2. Follow Charet & Associates on Twitter or Facebook.  (You must be following Charet on Facebook or Twitter until the contest winner has been announced to be a contestant).

Contest Duration:

The contest officially opens on October 11th at 8am EST and ends on October 25th at 11:59PM EST.

Contest Guidelines:

  1. One entry per participant.
  2. US Participants only.
  3. Contest winner will be announced on November 1st.
  4. You must be following Charet & Associates on Twitter or Facebook to be selected as a winner.

Selecting a Winner
Once the contest period closes, the Charet & Associates social media team will collect all contest responses. Sandy Charet and team will pick their favorite response to the question using the following criteria: level of creativity, uniqueness, application to job interview process, and humor. The winner will be notified via email. If the winner does not respond within 24 hours, another winner will be chosen. Once the winner has claimed prize, the winning caption will be announced to the public and used on Charet & Associates social media platforms.

The winner shall receive the prize as described by the details on the contest link. No cash or other substitution may be made.

This giveaway is sponsored by Charet & Associates.  (PO Box 425, Cresskill, NJ 07626 - 201-894-5197).

Agreement to Official Rules
Participation in a giveaway constitutes entrant’s full agreement to an acceptance of these Official rules, the terms and condition of Charet & association, and the decisions of the Sponsor, which are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth herein in a timely manner.

Entry Period
Each Giveaway shall begin and end at the date and time as instructed by the Sponsor. Entry received prior to the entry period will be disqualified. The use of any agencies or automated software to submit entries will void all entries submitted by that person. Entry ends on October 25th, 2014 11:59 PM EST.

During the entry period, entrants will log on to Charet & Associates contest link to enter. Any Caption which is deemed derogatory, libelous, or infringes upon the rights of another user or third party as determined by Sponsor will be disqualified. There is a limit of one (1) entry per person per email email address. All subsequent entries will be void.

By entering the contest, an entrant agrees to receive promotional materials from the Sponsor. Entrants may opt-out of receiving promotional materials. The winner of the contest is agreeing to allow Charet &aAssociates to use his/her name on contest promotions and announcements.

Tuesday, September 30, 2014

Account Supervisor - Integrated Marketing for Professional Services - NYC

This is a unique opportunity to be a key player on a large, stable account at one of the best boutique firms in the city.  It's unique for a couple of reasons:  Although the client is a huge international professional services firm, the PR work is pitching, no traditional PR.  For this account we are looking for creative and strategic thinkers who know how to pull it all together to create and implement interesting integrated programs that run across several industry sectors including financial sectors.

The other unique thing is the agency itself.  It's a wonderful place to work -- great people who are smart, genuine and passionate about the work they do.  The firm invests in its people with training and thoughtful mentoring.  There's no politics and there is a great work/life balance.  It's a great combination of established and new.   

We are looking for an account supervisor with experience in financial and B2B marketing.  Ability to manage others is important -- this person will start off managing three or four people and will hopefully be taking on the leadership of other people in the group in the near future.  Since there are bright young people to manage, we're looking for someone who enjoys mentoring others.

This person will also be responsible as the day to day lead on the account, working closely with the firm's senior leadership as well as the most senior people on the client side.  

So all in all we need someone smart, savvy, nice, comfortable with marketing for the financial services area.  (Real estate and private equity experience would be a nice big plus)

Call to find out more about this amazing opportunity!

Sandy Charet

Monday, September 29, 2014

Account Supervisor - healthcare - NYC

If you're smart, kind and hardworking, eager to learn new things, want to move up quickly and be a part of a growing division and growing account, you'll love this new search I'm handling.

We're looking for someone really special to work on two exciting and creative, business and consumer facing healthcare accounts.  Lots of digital/social media work for interesting and innovative clients.

This AS will get to work closely with the head of the healthcare practice on these really wonderful accounts.  The clients have great stories to tell.  One is an upbeat and innovative oncology related client and geared toward patients, patient groups and doctors and is totally social/digital driven.  The other involves some consumer but mostly business facing traditional and social media PR geared toward hospitals, insurance companies, physicians and the consumer.

This firm offers a combination of a well established organization with a great company culture combined with the entrepreneurial flavor of a new practice.  So the person in this role will enjoy all the benefits of a stable and solid firm with the excitement of a new practice and the chance to grow and have a significant impact on client work and the division as well.

The perfect person for this role is someone really smart and interested in new things.  We'd love to find someone passionate about healthcare PR and not interested at all in company politics. There is the opportunity to partner with other practices at the firm and learn about the healthcare industry from different angles.  So we're looking for someone inquisitive, interested in new things, willing to explore and yet able to focus and take charge of current clients, being a leader on those accounts.

Call or write me for more information!! 917 880 0813.

Is the Cover Letter Dead?

No, the “cover letter” is not 100% dead.  You never want to apply to a job via email by simply submitting your resume. No one wants to get a resume without something in the body of the email. A short message giving the reason for sending it and a brief idea of why you’re right for the job puts the resume into perspective.

However, if you’re submitting an application through an online portal, submitting a cover letter might not matter  that much. The only exception would be if there is something very important that you want to say about yourself or if the company specifically instructs you to submit a cover letter

When you are writing a cover letter or  completing an application, consider who is going to be getting it. If it’s an online application for a big company, chances are the recruiter handling the search might not understand much about the job. If you get too detailed within the letter, it’s going to fall on deaf ears. Instead, focus on getting the resume into the right hands - that person will care more about what you have to say..

When A Cover Letter Might Be Useful

The resume has a particular purpose and shouldn’t include things that are not relevant to your work history. However, sometimes there are important things about you that should be known. For example, let’s say you live in Los Angeles but you are applying for a job in Chicago. Be sure to say,
“I want to move to move to Chicago...” or “I come from Chicago…” That would be important for the recruiter to know. Another example is, “I’ve been following your company for the last few years and…” State things that distinguish you that are not on the resume.
How Candidates Can Stand Out in the Application Process
The key thing is to not just be one more piece of paper in the pile of a million. Address who it is that you will be approaching. Find out something about the job, company, or people and draw some commonality. Talk about something briefly that you did that is exactly what the company is looking for. Make the note short, extremely relevant and engaging. Focus on connecting instead of just sending it in and having no personality or unique qualities. Stand out by understanding what the company wants and not just talking about yourself. Consider the company’s viewpoint. Make something known about yourself that relates to the job. Don’t make it all about yourself.

Is the cover letter dead? Leave a COMMENT and let us know what you think.

Monday, September 22, 2014

Acct Mngr - Integrated Mkting for Fin'l/Prof'l Services - NYC

You have a lot to give:  knowledge of the financial markets, account management, innovative integrated communication skills, smart, great writing skills and of course, professional in all you do.

But you want a firm that will give back to you.  Great people to work with, work/life balance (for real), no politics, appreciation, growth and development.  A chance to have your ideas reach the client and see how you can create impact.

If that's the case, you need to call me about this opportunity right away!

Work on one of the firm's most important accounts.  Manage and mentor three or four account people below you.  Work directly with the Chief Marketing Officer at a very large and prestigious international company.  Conceive and implement creative PR strategies.  Once you're rolling along, you'll take on more responsibilities and manage about ten people on the account, remaining the key go-to person for the client.

This is a very exciting and rewarding account calling for strategic, integrated marketing programs.  Not at all your run of the mill, traditional PR so creative communicators who have had the chance to work on cutting edge work for the financial services industry should apply!

Thursday, September 11, 2014

VP of PR Practice - Full Service Firm in Phila (tech and biotech)

Get a life!

This is a dream job for someone who would like to move out of the city for a better work/life balance.  Enjoy working in a beautiful environment in the Princeton/Philly corridor.  Gorgeous historic town, beautiful offices, great people to work with and challenging, interesting work.

This is a well established firm with a very well respected name in the area.  People have migrated from some of the largest and most creative firms to this company because they were tired of the burn out work schedule and politics.  This company offers all the creative challenge and excitement but none of the dreary stuff.

We are looking for someone to work with existing clients to provide the PR related services that would round out their needs to help them achieve success.  This person will also work with the leaders in advertising, marketing and branding to develop new business.

If you're ready to help build your own business within a successful group of like minded, creative and bright professionals, this opportunity is for you.  You will have full range to build the practice the way you know it should be built.  That means hiring the people you choose, being responsible for the management and development of staff, and bringing in the business you want to work on.

This person will be part of senior leadership.  Bonuses will be based on the growth of the firm overall as well as the profitability of the PR practice.  This is the place where you'll want to hang your hat and enjoy your career long term, which would include building equity in the company.

Account Sup or Strong Sr AE - Diversified Tech - BOSTON or NYC

Fabulous opportunity with a fast paced, team oriented and collaborative firm based in Boston with diversified tech accounts.  Enviro-tech, consumer tech, B2B tech and some interesting and exciting new clients in the B2B and professional services area have been added to the mix as the client roster grows.

This is an eight year old firm, run by two veteran PR pros.  Great work environment where people really like each other, and enjoy the freedom and opportunity they get at the company.

Help clients develop and tell their stories to the print, broadcast and social media influencers. Help to develop creative strategies and implement unique programs that are customized to help clients achieve success.

The firm recently opened a New York City office and this AS can work in NYC or Boston.

If you are smart and aggressive, want to learn and grow fast, and like the idea of working with visionary clients on creative projects, let me know right away because I'm looking for you!!

AE and Senior AE positions in NYC - B2B/Fincl/Tech/Prof Svcs/healthcare

I'm working on three different positions for account representatives at one of the finest agencies in the city.  We need two AEs and a Sr AE to work on a mixture of established and new client programs.  Areas of client responsibility for AEs would be in the healthcare and financial services area.  For the Sr AE we are looking at a very large international client where the work is exclusively integrated marketing.  We're looking for the right person, so there is some flexibility a little higher or lower on each role (i.e.  Sr AE could be an AS)

This is a 35 year old firm with a strong and wonderful company culture of which they've taken the care to preserve -- even during recent years of expansion and change. The firm has a strong reputation for great work with several prestigious clients in the financial and professional services sector.  Today, the firm is a leader in integrated marketing for these industries.

We are looking for really smart, professional and nice (always an important characteristic in their job descriptions) young people that would like to learn from some of the best in the business and develop their careers where training and growth of staff is a key interest of senior management.

We are looking for people with experience in both traditional media and more innovative, integrated marketing.  Great writing is always important as is excellent verbal skills and the ability to put complex data into interesting, simple terms.  

A strong understanding of how to do B2B PR and how to build interest in a client's products and services with the key audiences is what we'd like to see in your background. 

Here you will get the opportunity for your creative ideas to be heard and become a part of the programs that help clients further their goals.

Great work environment, excellent opportunities.

Strong Senior AE or Account Manager - Tech and Other Accounts - NYC (Wmsburg)

If you're a tech PR pro and love it, but also feel like you're a little trapped in your present job, this is the role for you.

Be part of the growth and excitement at a trendy new firm (2 years old) based in Williamsburg.  Clients range from technology to entertainment and lots of interesting new work on the way.

We're looking for someone who could run an interesting tech account with a B2B and consumer story.  That includes professional care for the clients on a day to day basis. Develop story ideas and work with the press (traditional and digital).  Think creatively for your clients to build their social media presence.  Events, public speaking, and methods of engagement that we need you to develop to raise the awareness of clients' products and services.

  This person will fill an important role for the President, who has reached that point where he needs a responsible manager who can be the 'go-to' person for junior staff while he's out bringing in new and exciting clients.

This opportunity will give you growth, diversification, flexibility, opportunity and a chance to spread your wings without the rules and barriers of larger firms where checks and balances stand in the way of your advancement.  And most of all, the job means FUN, working with other super nice people who enjoy what they're doing and love where they're doing it.

Wednesday, July 16, 2014

Senior AE - B2B in NYC

This firm is one of the best PR firms in the country to work for, and it's easy to see why.  A great corporate culture, work/life balance, commitment to the advancement of the staff, nice people who are also really smart, strategic and creative.

There is a strong concentration on integrated marketing for one of the accounts and the other involves traditional and social media.  The clients are prestigious companies in the professional and financial services sectors.  The professional services client works across several industries so the programs give the opportunity to work with thought leaders in  varied and interesting specialties.  Out of the box thinking is really appreciated and there is the opportunity to do some really creative work.

We are looking for someone bright and strategic, poised and passionate about PR, who understands how to think creatively with the goals of their clients (the meaningful goals, not 'hit quotas!').

Tremendous growth opportunity here for the right person.  This is a gem of a job, so get in touch with me fast, if you're interested.

Tuesday, July 15, 2014

Vice President - B2B PR Agency - NYC

Stable, award winning, well established agency in NYC has an opening for a smart and adventurous #2 who can work closely with the President to service clients and build business. 

The agency has a variety of business to business accounts with a specialty in the healthcare policy area (not a must in the right person’s background).

This key person will manage accounts and about seven junior staff and interns. 

The right person could be ready to walk into this senior level role, but could also be someone who is senior enough to manage accounts, clients and staff and will grow into the #2 on new business and agency leadership.

Salary somewhat flexible depending on the person’s background.

Friday, June 6, 2014

PR Firms Shun "Pay For Performance" but Have a Blind Spot When the Table is Turned

Over the years I have often heard how "pay for performance" is a wrong, even harmful way to do business.  It's an argument that still goes on today.  I read this post very good post by Scott Robertson today on LinkedIn and it got a little annoyed at how the PR agency business doesn't apply this good sense to the recruiting industry.  Here is the comment I left after reading the article:

In 20 years 99% of the agencies I’ve worked with agree with you.  Then why don't they realize the same is true of a recruiter. Pay for performance (in my business it's called "contingency search" is all they want. Yet the same three fundamental flaws apply:

1. Promising results that are out of your control:  We can present the absolute best candidates but it's dangerous to promise the hire will be made. The candidates decides not to move, their own firm makes a counter offer, etc.

2. Devalues expert advice and counsel: With a pay for performance attitude, the client does not really commit to the recruiter.  The agency doesn’t build a relationship of trust and understanding which would result in more refined research and well vetted candidates.  Other search firms are used so judgment and discretion goes out the window in the hopes that you’ll get lucky -- so you refer many people.  On the other hand, the advice of your recruiter could provide you with important information about the candidate market. 

3.  Makes the recruiting process tactical: Same thing here, exactly.  Yet everyone knows that making a good match includes intangibles like chemistry, insight, personality, clicking, and a little magic.

Tuesday, May 27, 2014

Vice President - Head of PR Practice - Full service marketing/branding/advg/PR in Philly area

This leading Interactive, Branding, and Public Relations agency with a distinguished client roster focusing on technology, healthcare and life sciences brands offers clients an integrated “no boundaries” approach to marketing communications – creating online and offline programs that drive measurable results.

The firm is located in the Trenton/Philadelphia area.  Very beautiful.

The VP will be responsible for creating and executing strategic, creative, integrated communications programs that return positive results for clients.  That expertise combined with excellent relationship and client management skills will help keep current clients happy, help to grow existing business and to develop new clients.

As a leader, this person will mentor and inspire junior staff and as a team player and will work collaboratively with strategy, branding, creative and interactive teams.

The Vice President will manage the P&L for the PR practice, including hiring staff, handling budgets and billings and financial planning for the group.

Wonderful opportunity to work with a great group of people and to build a solid future at this firm.

Managing Director of Media Relations and HR Communications - CPG Co in Southeast

This new addition to the corporate relations department of a $3 billion dollar food company headquartered in the southeast is a very key role for the company.  This person will be the company spokesperson and will provide media relations guidance to 48 subsidiary presidents across the country. Additionally, this person will be responsible for all communications related to HR projects at corporate and subsidiary levels.

The Managing Director will manage execution of webcasts and conference calls, support senior executive team with various communications regularly, take responsibility for press releases and other communications to external audiences including scripting, editing, production, presentations, meetings, news briefs, etc.

The Managing Director will also be involved in the annual 10K review process. S/he will be responsible to assist with any crisis support as necessary and generally any other communications projects that may develop.

It's a very well run, stable and mature company, with very active and engaged management who have created a strong company culture.  We are looking for someone with at least 10 years of experience who wants to settle in at a company where they can really build roots.  This role will eventually lead all corporate communications for the company.

Although a very well established company, it has grown considerably over the last three or four years due to some major acquisitions of other well known brands.

Tuesday, May 13, 2014

Advice to Graduates

It's May, and I want to congratulate the graduates who are entering the workforce!  I'm sure you've been lectured at way more than you cared to be, especially lately.  But hopefully you'll take in one more.  This is George Saunder's address to the graduating class of 2013 at Syracuse and I think it's worth watching:

You're starting life on your own and that is really, really cool and exciting.  I wish you tremendous success, and I hope to have something to do with that, in some small way!  But most importantly, not just for you but for all the people you touch in your lives, please keep in mind George Saunders wish, that you "err in the direction of kindness. Do those things that incline you toward the big questions, and avoid the things that would reduce you and make you trivial. That luminous part of you that exists beyond personality — your soul, if you will — is as bright and shining as any that has ever been. Bright as Shakespeare’s, bright as Gandhi’s, bright as Mother Teresa’s. Clear away everything that keeps you separate from this secret luminous place. Believe it exists, come to know it better, nurture it, share its fruits tirelessly."

Thursday, May 8, 2014

Following Up After the Interview - The Right Way

Following up after the interview is essential.  But you want to do it the right way.  Be sure to send a thank you note no later than one or two days after the interview.  Beyond that it indicates that you're not that interested.

In your note, thank the person you met with for giving you the opportunity to meet and express your interest in the job.  If you neglected to say something in the interview, or can follow up on something that was discussed, you can mention it but KEEP IT SHORT.   It would be great to send a link to some work you did or item you discussed that’s relevant to the interview.  Write to each person you met with and don’t send the exact same letter to each. 

If you haven’t heard anything in about a week, you should follow up with the HR person first.  If you don't hear back from them, it's not a good sign.  At that point you have nothing to lose if you bypass HR and reach out to the hiring manager.  But I'd only do that if the rapport with the hiring manager was really great.  Trust what you felt more than what was said.  Some hiring managers may give  a forward looking statement  but they are just being polite.  I say this just to manage expectations but no harm in following up.

 There is no standard hiring timeline for hiring.  I've seen it take months or just a week.  But there certainly is a standard for following up and getting feedback.  When it goes on too long without any word, it's just rude.  Be prepared for the whole process to take as long as it takes, but don't be afraid to check in regularly about the status. 

There are all sorts of reasons for why it takes a long time.  It could be because of internal approvals and schedules or the job is being re-evaluated.  If it’s an agency they may have lost some business or some potential business was put on the back burner.  Or it could be because they are playing it out to the end with some other candidate.  It's nice to know so you can manage your expectations and I recommend that you ask the HR person very directly.  The HR person deals with these things every day and the question won’t throw him/her.  But beware because s/he may in some cases not have the same perspective as the hiring manager. 

Ask what the expected timing is for the hiring process and where they stand in that timeline.   You can even ask them when you should follow up. 

Don’t keep calling if it seems to have gone stagnant.  Rather than hounding anyone, you can keep in touch by sending something about your own search status.  If they are earnestly interested but it's taking a long time, you can send a note to say you're still there and still interested...definitely keep in touch without putting them on the spot.

You want to show that you're interested, not desperate.  You want to appear enthusiastic about it but not overly aggressive.  Calm yourself down.  Keep in touch without being pushy or demanding.  Keep it upbeat and keep the emotion out of it. 

Don’t be afraid to ask for specifics on the status of a search.  HR people especially deal with this on a daily basis.  What you have your attention thoroughly fixated on is just one of many moving pieces to them and they are likely not very attached to it – they may have forgotten about you and need to be gently reminded.  It's important and mysterious to the candidate but all in a day's work to the HR person, so just ask them where it stands and what the current status is. Cut through the canned answers by being very direct but keep it nice and upbeat.  You just want information.  Write down all the questions you really want to know but are afraid to ask and ask them.