Career based articles and job listings for public relations and integrated marketing professionals.
Great video! Bloomberg's Naked Brand
This is a great video not only for anyone who has anything to do with marketing, advertising and PR but for everyone. It's interesting, informative, startling, chock full of good info and actually inspiring.
It's that time of year, and I'm starting to get a lot of requests for advice from communication majors who will be graduating soon. So here are a few Do's and Don'ts that I think will help:
1. DO put together a resume that lists your internships and any other work where industry exposure or use of communication skills were important. Proofread it and have someone else proof it so you're sure it has no typos or grammatical errors.
2. DO send your resume to various PR firms (a great learning environment to start your PR career) even if they're not listing any openings.
3. DO have an open mind and be willing to check out different opportunities - remember that you don't know everything yet and it's great to get lots of interviewing experience. Always do your best.
4. DO your research before any interview. Check out who you're meeting with on LinkedIn, read current articles about the company and /or their industry, go through the job desc…
Some say that the resume is dead. But i think it still has a few more good years. The resume is in fact, like a living thing: it changes and grows.
Resumes are kind of like menus. You hear about that special Kobe Beef Hamburger with basil aioli on top but you still have to see it on the menu before you order it. Same thing with a resume. I look at LinkedIn profiles, online portfolios and resumegrams and sometimes I'm really entertained. But i need to see plain old resume to really get the truth.
Resumes get attached to meeting invites, they get sent to clients and hiring managers, they get read on Sunday mornings and handed out at networking events. You can't shake hands and give someone your link.
You can complement your resume with an online version, a visual version or a power point. But while people can still read words without pictures and bullet points, a communicator should be able to provide this basic, well written, simple to understand tool.
Media Relations Manager directs integrated global media relations by leveraging
major marketing initiatives, thought leadership, successful client engagements,
alliance partners, and the expertise of senior management. Develop and manage relationships with key
reporters in relevant markets/geographies and collaborate with others to
develop media strategies, content and appropriate tactics designed to generate
maximum media impact in support of business objectives. Identify parties who need to be involved
either directly or indirectly on media opportunities and activities and
collaborate with corporate communications on all strategies. Manage agency and internal resources in
support of media relations activities. Write and edit news releases, working
closely with relevant marketing leads, client engagement teams and other senior
executives, client contacts, and others as appropriate. Serve as subject matter expert in media
relations and communications for internal executives. Share conte…