Account Director - Healthcare Services (B2B/Consumer)

One of the top PR agencies in the world is looking for an Account Director with experience working within the healthcare services industry such as healthcare providers, hospitals, hospital services, consumer health advocates, etc.  The PR programs for this dynamic client will use a wide variety of tactics from traditional media and events to sophisticated digital storytelling strategies to drive reputation management in the B2B healthcare and consumer space.  The outreach is very broad - covering consumer, healthcare trades, healthcare services B2B.

The ideal candidate will have a passion for healthcare and a broad range of industry expertise in the healthcare services industry, including an understanding of regulatory, and direct-to patient communications. He or she will have an aptitude for running integrated communications programs as well as effectively managing outside creative, digital and PR partnerships. Previous work developing executive speeches and web content for marketing programs is also highly desired.  

This position can be based in NYC, Boston, DC or the west coast.


Responsibilities

• Serve as a link between senior agency management, senior clients and account staff
• Drive day-to-day client management, team development and maintains high-profile influential relationships
• Manage, motivate and develop team members
• Play an integral role in strategic communications planning ensuring strategies and tactics meet client business objectives
• Initiate regular contact with senior level influentials including media, patient advocates, key opinion leaders and others
• Craft and place stories in business, consumer and industry media
• Draft, edit and deliver clear, creative and compelling written materials
• Manage client satisfaction and keep key clients apprised of work progress
• Assess communications results against client expectations by managing and developing client scorecards and resulting actions
• Forecast, propose and track client budgets


Preferred experience

• At least 5 years healthcare communications experience in an agency and/or within the healthcare industry. 7-8 years’ experience preferred.
• Established relationships with business, consumer, and healthcare industry media and market analysts
• Minimum of three years individual and team management experience, including experience developing a team
• Minimum of three years communications management and execution experience including plan development, message development, client management, launch and campaign management, media relations management, budget responsibility and participation in new business development
• Strong writing and presentation skills
• Demonstrated creative and strategic mindset

Comments

Popular posts from this blog

Account Supervisor/Account Director - NYC - Professional Services

Associate Director of Business Development - PR Agency NYC

Senior Media Relations - Financial Services Giant - PA