Director of Public Relations - Luxury Brand - NYC
This very upscale and well known European brand has created a new position for a strategic and creative Public Relations Director who will revamp the PR outreach for this very established brand. This person will be responsible for developing and implementing new strategies to increase visibility of the company and its products with the right markets. S/he will work closely with marketing in this endeavor, to make sure that strategies are well integrated with overall marketing objectives.
Develop and nurture relationships with top business, lifestyles and trade press, arrange for press tours and other events.
Write and design all media communications, manage media events, work on the public relations support for national and regional events.
The right person will have at least ten years of public relations experience working with luxury products, handling events, sponsorships, media training executives, touring with senior execs and the press. This person should have very strong presentation skills and experience working with celebrities, press and senior executives from around the world.
There is at least 50% travel with this position, including travel overseas.