Median PR Salaries by US Region

By Sandy -

This map of median PR salaries by region is from PR Week's 2012 Salary Survey.  I am surprised that the NYC tri state area falls behind the entire western region!  Silicon Valley trumps Wall Street investment firms?  I guess so!
My favorite line in the survey:  "Recruiters continue to call the industry's best talent, some of whom are beginning to pick up the phone. "  That's encouraging and I hope it's true!!

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Entry Level:  No Previous Experience Necessary -  Today, a job ad like that would probably be a scam.  It's difficult to  land an entry level job at a top company if you have no experience. For communication graduates it means having a good idea of what you want to do before you graduate, and getting good internships under your belt before you hit the job market.

For companies, especially PR firms, hiring a good intern is like finding a pot of gold.  But after a high profile lawsuit, the Dept. of Labor took a closer look at internship abuses.  Last year, the Fair Labor Standard Act included some guidelines that we all should know about. Basically,  an internship has to benefit the intern not the employer.  These are the determining factors considered:

The extent to which the intern and the employer clearly understand that there is no expectation of compensation. Any promise of compensation, express or implied, suggests that the intern is an employee—and vice versa. The extent to wh…
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But chances are they're not going to tell you the real story or the whole truth. It's probably so subjective that they just couldn't possibly tell you. 'She reminds me of that guy who used to work here' or 'I don't think he'd be tough enough to deal with so and so'. There's just nothing you can do about that. If it was something like "she was too aggressive" or "he didn't ask enough questions" then you may try to compensate for it in the next interview but who's to say that the next person you interview with will feel the same way?


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The information I need:It should go without saying that a resume must include the basics:Where you worked, when you worked there, your title, what you were responsible for. Also, your address, phone number and email address. Resumes of the best candidates have all the information I need.

The core skills are identified: You probably do many things and have many skills.But I want to know what you really excel at.You may also have expertise in areas that are not primary to your job but they’re valued and important so make sure to note them.It’s important know your innate talents as well as your skills.But if all your skills are prefaced with laudatory adjectives, it’s the same as none.Amazing, but many resumes do this.I want to know the key skills that your team can’t do without.
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