Median PR Salaries by US Region

By Sandy -

This map of median PR salaries by region is from PR Week's 2012 Salary Survey.  I am surprised that the NYC tri state area falls behind the entire western region!  Silicon Valley trumps Wall Street investment firms?  I guess so!
My favorite line in the survey:  "Recruiters continue to call the industry's best talent, some of whom are beginning to pick up the phone. "  That's encouraging and I hope it's true!!

Popular posts from this blog

5 Do's and Dont's for PR Graduates

By Sandy -
Image
It's that time of year, and I'm starting to get a lot of requests for advice from communication majors who will be graduating soon. So here are a few Do's and Don'ts that I think will help:


DO's

1.  DO put together a resume that lists your internships and any other work where industry exposure or use of communication skills were important. Proofread it and have someone else proof it so you're sure it has no typos or grammatical errors.

2.  DO send your resume to various PR firms (a great learning environment to start your PR career) even if they're not listing any openings.

3.  DO have an open mind and be willing to check out different opportunities - remember that you don't know everything yet and it's great to get lots of interviewing experience.  Always do your best.

4.  DO your research before any interview.  Check out who you're meeting with on LinkedIn, read current articles about the company and /or their industry, go through the job desc…
Read more

The Resume is Still Alive and Well

By Sandy -
Some say that the resume is dead.  But i think it still has a few more good years.  The resume is in fact, like a living thing:  it changes and grows.
Resumes are kind of like menus.  You hear about that special Kobe Beef Hamburger with basil aioli on top but you still have to see it on the menu before you order it.  Same thing with a resume. I look at LinkedIn profiles, online portfolios and resumegrams and sometimes I'm really entertained.  But i need to see plain old resume to really get the truth.

Resumes get attached to meeting invites, they get sent to clients and hiring managers, they get read on Sunday mornings and handed out at networking events.  You can't shake hands and give someone your link.

You can complement your resume with an online version, a visual version or a power point.  But while people can still read words without pictures and bullet points, a communicator should be able to provide this basic, well written, simple to understand tool.


Read more

Media Relations Manager - Global Company in San Francisco

By Sandy -
The Media Relations Manager directs integrated global media relations by leveraging major marketing initiatives, thought leadership, successful client engagements, alliance partners, and the expertise of senior management.
Develop and manage relationships with key reporters in relevant markets/geographies and collaborate with others to develop media strategies, content and appropriate tactics designed to generate maximum media impact in support of business objectives.
Identify parties who need to be involved either directly or indirectly on media opportunities and activities and collaborate with corporate communications on all strategies.
Manage agency and internal resources in support of media relations activities.
Write and edit news releases, working closely with relevant marketing leads, client engagement teams and other senior executives, client contacts, and others as appropriate.
Serve as subject matter expert in media relations and communications for internal executives.
Share conte…
Read more