“Frankly, I can’t imagine a world without a smart phone,” wrote Matthew Kirdahy, account director at Bliss PR , in response to an e-mail from us asking for his thoughts on mobile devices. The pervasive presence of mobile technology has changed the way we live, no doubt. It might be a certain addiction to games or text messaging that makes us wonder if certain people’s phones are physically attached to their bodies, but in the world of PR, there is a livelihood tied to mobile e-mail, texts and social media. We at Charet & Associates wanted to know how mobile devices impact both the personal and professional lives of those in PR, so we e-mailed a few practitioners in the industry to find out. Where do pros draw the line? Is there a line at all? “The reality is that the news cycle is 24/7 so all communications professionals need to keep that in mind and be as flexible as they possibly can,” wrote Dean Mastrojohn, communications director for Reckitt Benckiser . “Social media