Headhunter weighs in on Facebook smear campaign flap
Finger-wagging seemed to be the most popular reaction to the Burson-Marsteller Facebook v. Google front-page news from P.R. pros. "Let me be clear: B-M's actions on behalf of Facebook were unethical and improper," said Keith Trivitt , associated director of P.R. at the Public Relations Association of America. "You have sullied the profession," writes another on the Burson-Marsteller corporate Facebook page. Derision was just narrowly the second most popular reaction. The B-M Facebook page also contained these two quotes: "Whoopsie-daisy. Looks like you may need to hire a reputable P.R. firm to clean up this mess." "Note that Burson-Marsteller staff pretend to be PR experts! I can't image worse PR than they have generated for their OWN company!" But not all are taking that tone. Some are saying they are less naive about the realities of the industry. “The reality is that if you’ve worked in a public affairs or corporate issu