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Headhunter weighs in on Facebook smear campaign flap

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Finger-wagging seemed to be the most popular reaction to the Burson-Marsteller Facebook v. Google front-page news from P.R. pros.

"Let me be clear: B-M's actions on behalf of Facebook were unethical and improper," said Keith Trivitt, associated director of P.R. at the Public Relations Association of America.

"You have sullied the profession," writes another on the Burson-Marsteller corporate Facebook page.

Derision was just narrowly the second most popular reaction. The B-M Facebook page also contained these two quotes:

"Whoopsie-daisy. Looks like you may need to hire a reputable P.R. firm to clean up this mess."

"Note that Burson-Marsteller staff pretend to be PR experts! I can't image worse PR than they have generated for their OWN company!"

But not all are taking that tone. Some are saying they are less naive about the realities of the industry.

“The reality is that if you’ve worked in a public affairs or corporate issues/reputation …

Manager of Investor and Public Relations - Boston

Our client is a fifteen year old biopharmaceutical company that has been traded on the NASDAQ since 2000. 
The Manager of Investor Relations and Corporate Communications will help to develop and execute IR and corporate communications strategies that educate and update investors, media, employees and other communities about the company.
This Manager will develop press releases, conference call scripts, presentations for roadshows and help with creating other investor materials.  He/she will collaborate with marketing on communications strategies and will work with the outside PR agency ensuring a consistency of messages.
Other responsibilities include investor quarterly reports, updating content on the corporate website, responding to requests from investors and the media. 
This energetic and confident Manager should be great at developing relationships.  Poise and professionalism are important as this person will be dealing closely with C-Level executives on a daily basis.
We are lookin…

Sr Manager of IR and Corp Communications - Boston

Our client is a biopharmaceutical company in Boston is searching for a high energy Manager of Investor Relations and Corporate Communications who will help to develop and execute strategies directed toward investors, media, employees and other communities.

This Manager will develop press releases, conference call scripts, presentations for roadshows and other investor materials. He/she will collaborate with marketing on communications strategies, working with the outside PR agency to ensure consistency of messages.

Other tasks include:
managing the investor databasetargeting prospective shareholdershandling logistics for conferences, webcasts and annual meetingspreparing quarterly investor reportsoverseeing content on corporate websitedeveloping important relationships externally with media contacts, investors and vendors as well as internally with company executives

The right person will have a real go-getter attitude and be a resourceful team player, smart, savvy, and a great commu…

Manager/Director Communications - (Northeast)

This world leader in consumer products, which is based in Europe, has over 25,000 employees around the world. The company is looking for someone to lead Communications for North America, based in the north east.   This role has the prime responsibility of proactively supporting internal communications, community affairs and employer recognition, as well as some crisis communications and issue management.
Internal communications will include employee presentations, newsletters and other collateral materials that support business objectives.  Town hall meetings, senior leader briefings and employee events.  This communicator will help to identify issues and develop messages in collaboration with various business units here and abroad.  This person will serve as the key advisor to senior management on key employee communications issues. 

The head of NA communications will develop and lead the US awareness and reputation building strategy using social media, marketing and other resources th…