NY Times Article on Gen Y Networking

For Help Finding a Job, Friends in Low Places - I don't get it...This NY Times article says ground-breaking Generation Y is using breaking tradition with the past, and using networking to get new jobs.
What's so different about that? I never wanted to do what my parents told me to do when I was their age, and "networking" with your friends when you need a new job is common sense 101.
Here's the article

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