The
Media Relations Manager directs integrated global media relations by leveraging
major marketing initiatives, thought leadership, successful client engagements,
alliance partners, and the expertise of senior management.
Develop and manage relationships with key
reporters in relevant markets/geographies and collaborate with others to
develop media strategies, content and appropriate tactics designed to generate
maximum media impact in support of business objectives.
Identify parties who need to be involved
either directly or indirectly on media opportunities and activities and
collaborate with corporate communications on all strategies.
Manage agency and internal resources in
support of media relations activities.
Write and edit news releases, working
closely with relevant marketing leads, client engagement teams and other senior
executives, client contacts, and others as appropriate.
Serve as subject matter expert in media
relations and communications for internal executives.
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