Wednesday, June 29, 2016

Strategic Marketing Manager - Professional Services Firm - NYC

The Strategic Marketing Manager is responsible for developing and implementing various strategic marketing campaigns and related initiatives in support of the Firm’s brand positioning, business development and recruitment objectives.

Guided by the Firm’s global communications strategy, he or she supports the Global Marketing Communications Director and key stakeholders in ensuring the efficient and effective execution of marketing communications strategies and campaigns.

 Duties and Accountabilities: 
Marketing Strategy and Initiatives
 • Focus on creation of an integrated marketing communications strategy using a selection and mix of various tactics and approaches to achieve the business goals
 • Manage awareness/perception and market insight research to inform ongoing marketing communications strategy and campaign development to contribute to the development of the brand strategy and ensure it supports evolving business and client needs
 • Work with the Global Marketing Communications Director to develop programs to support the Firm’s brand positioning and practice, industry, and geographic priorities and objectives
 • Work closely with partners and practice development team members on strategic marketing for their groups, identifying opportunities for thought leadership and developing issues-led campaigns
 • Work with and support business development efforts, including brochures and white papers, pitch templates, client alerts and digital tools • Support the development of a range of marketing collateral including ads, brochures, web content, thought leadership materials and other brand, client and recruitment communications
• Develop processes for identifying and showcasing the best of the Firm’s marketing collateral and content Advisory
• Work with key functions (e.g. marketing, knowledge management and HR) and external agencies to help them understand the brand strategy and champion its effective implementation
• Work with internal teams to ensure all marketing communications activity supports the Firm’s brand positioning objectives
• Provide brand advice and guidance to internal teams worldwide and share best practices across offices
• Together with the Global Marketing Communications Director, develop guidelines, processes and tools to guide efficient and effective implementation, e.g. planning process, briefing process, ROI analysis
• Develop and run regular program of marketing communications training for key functions, e.g. marketing, knowledge management, HR, etc Teambuilding
• Ensure close collaboration and coordination with marketing colleagues in Media Relations, Internal Communications, Creative Services and Marketing Technology teams, as well as practice development colleagues and key stakeholders within the Firm Quantifying and Reporting Results
• Contribute to the design of systems and processes to monitor and track success of strategic marketing campaigns and initiatives
• Ability to report on targeted audience responses to marketing strategies and assist with client development

Qualifications: 
• BA and/or MBA in Marketing and/or Communications preferred
• At least 5 years of experience in strategic marketing , including previous experience of developing, project managing and implementing integrated marketing campaigns
• Experience of legal or professional services or similar corporate environment, preferably with a mix of agency and client-side experience
• Understanding of communications theory and an eye for design
• Excellent communications skills (written and verbal) with confidence and ability to deal with partners, senior lawyers and staff at all levels
• High emotional intelligence and ability to understand and navigate within a professional services partnership • Proven project management skills
• Experience dealing with multiple constituencies and changing priorities in a fast-paced environment • Ability to proactively identify communications opportunities and develop supporting programs
• Strong organizational skills and ability to handle multiple tasks and meet deadlines
• Client service oriented

Sunday, June 26, 2016

AS/SAE Professional Services - NYC

This position could be filled with an Account Supervisor or Senior Account Executive who will join the Professional Services team. This SAE/AS will have the opportunity to act as the driver, as well as team member, for several lines of business for a major account, participate in strategic planning and content creation initiatives and help develop both traditional and social media relations strategies. Mentoring and training junior staff members, helping them to leverage their strengths and develop integrated marketing core competencies will also be required at this level. Primary responsibilities include: * Serve as the day-to-day client contact for several industries and lines of business managing both strategy and execution * Develop and edit content (bylined articles, internal education and external marketing collateral and other press materials) * Develop media relations strategies, goals, media targets and pitch angles, pitch the media * Serve as information leader on client teams, demonstrating industry, cultural or media-driven knowledge that directly and indirectly affects the client * Route articles of interest to account teams and client * Assist in the development of long-term client plans and program recommendations and developing budgets * Participate with senior team leaders in client presentatio * Coach/mentor junior staff and review their work for accuracy * Aid in the research and development of new business proposals Qualification requirements include: * BA or BS in Public Relations, Communications, Journalism or related field * Minimum of 3-4 years PR agency experience required * Experience managing accounts and strong client interactions

Friday, June 24, 2016

Account Manager - PR Firm in NYC


Wouldn't you like to work at a growing PR firm with no politics and happy clients?  This terrific little firm, based in Williamsburg, Brooklyn is looking for an experienced account manager to work on a range of exciting work for varied clients in industries such as financial services, tech, education and non profit.  Work involves use of PR and integrated marketing tools such as social media, content creation, thought leadership and media relations.

We're looking for with 5 to 7 years of experience delivering great service to B2B clients.  We're looking for a great writer with diverse PR skills who can understand and relate to a wide range of industries.  This person should have experience managing the various aspects of account management with demonstrated experience building trust internally with your team.

The best person for this role is a team player who can also run with responsibility and also appreciates collaboration.  S/he understands the importance of hard, results driven work but still maintains a congenial attitude.

It's an opportunity for someone to learn and grow at a rapid pace.

You'll be engaging with clients, leading aspects of accounts and growing internally as you prove yourself.  Work with the media to drive client stories, help with content creation, social media and events/speaking engagements.

Thursday, June 23, 2016

Senior Manager - Media Relations - Global Professional Services Firm - NYC, DC, Phila, Boston or Chicago


This senior level media relations professional will direct global media relations efforts for a range of practices, including Technology, Cyber-security, Operations, Sustainability, M&A and Supply Chain Strategy.


The Senior Manager will leverage major marketing initiatives, research and content, client engagements and the expertise of senior management to increase visibility and reputation among stakeholders.


The senior Manager will be responsible for improving the focus, quality and frequency of media coverage; S/He will work collaboratively with marketing leads leads in the areas mentioned above as well as the company's business leaders and spokespeople to deliver integrated global media relations efforts for a range of practices and highlight how the firm can help clients improve their overall growth and competitiveness.


The right person for this role will have a keen understanding of the key issues and trends affecting a broad range of business operations, but in particular those business trends driven by technology. S/he will be a proactive, strategic thinker, focused on generating trade, non traditional media and tier one mea coverage in support of the company's overall strategy.


This person should be capable of managing a long term content rich campaign across multiple geographic markets and industry sectors.


The right candidate will have strong communications skills, and an ability to reduce complex topics into clear and concise messages, including exceptional writing and editing skills for audiences ranging from general to business -- press releases, talking points, Q&A, and other collateral with emphasis on business strategy and process.


The right person for this exceptional role will have the ability to function effectively within a matrixed organization and support the company's approach to teamwork and collaboration.  This means success at building strong relationships with senior leadership, and providing strategic counsel to colleagues in different geographies.  We are looking for demonstrated teamwork and collaboration.


And most importantly, this person will act as a trusted adviser to the marketing and business leadership in order to most effectively leverage integrated marketing campaigns to meet business objectives through the media channel.


Basic qualifications include a BA and a minimum of ten years' experience in media relations/corporate communications (specifically in the management consulting or business operations space.  This would be work on experience, analyzing, disseminating and communication complex information and developing clear media ready messa
ges.


It would be great if you have experience working with key issues and trends affecting the consulting and technology sectors,  Social media skills are important too.

Vice President - Professional Services - NYC agency

This is a truly unique position for a few reasons.  Firstly, it's working with a variety of industries and services that are all under the roof of one giant international company.  Secondly this client leans on the agency for it's creative and strategic direction as well as its execution.  The relationship with the client has grown to be deep and complete.

The firm is one of the best agencies in America to work for, the firm has very sane work life balance, smart and stable management and a real commitment to the development of the staff.  And there's one really outstanding element:  the people are really nice.

The client s a huge global consulting firm and the agency represents them across every industry sector and every practice area.  The firm provides innovative integrated marketing services as well as some more traditional PR as well.

This is a very special role for someone who will lead a team of account people dedicated to different sectors.  The work will involve everything from speeches,  infographics, videos, digital strategy,  social media, media relations, white papers and content creation.

We're looking for a senior strategist with 7 to 10 years' experience working on professional or financial services accounts, who can be a strong leader and counselor.

We are looking for someone with excellent writing skills, good at working with the media and a great planner.  One of the most important things is being able to work well with the client, bringing ideas to life that help them reach their business goals.



Thursday, June 9, 2016

Acct Supv or Strong Sr AE - Financial/Professional Services - NYC

We're looking for a driver and collaborator to service several lines of business for a major professional services account.  This person will participate in strategic planning and content creation and help develop both traditional and social media strategies.  Mentor junior staff and help them develop core competencies in integrated marketing.

In this role you will serve as day to day client contact managing both strategy and execution, develop and edit different kinds of content, media relations strategies, and long term goals.  

You'll be pitching the media, route articles of interest to the client, help to develop budgets and help to expand the business with research and presentations.

This is a unique position, sort of like an in house role since the client relies so heavily on the agency for it's outreach.  

We're looking for some experience working with financial, legal or consulting clients or possibly health care regulation and services (variety is one of the other special things about this role!). 

This person should have a keen understanding of the digital media role in integrated communications strategies.

The agency is one of the best agencies in America to work for.  They have a strong and stable reputation, considerate and supportive management, great work life balance.  This is a totally great place to learn and grow.



Tuesday, June 7, 2016

Digital Communications Manager - Global Professional Services Firm - NYC

This is a very large and well respected international professional services firm.  They are looking for a Digital Communications Manager to be responsible for developing and delivering various digital communications initiatives and a variety of digital content in support of the firm's brand positioning, business development and recruitment objectives.  he or she plays a key part in developing digital content marketing strategy and steering digital marketing communications activity across the firm.  Guided by the firm's global communications strategy, he or she will manage the content across social media channels and work with key stakeholders to ensure the efficient and effective integration of digital marketing communications within overall activity and campaigns.

Aside from managing the content on all social media channels, the Manager will help with the management of the firm's external website.  It will also include development of strategies to drive adoption of social media tools and best practices by internal teams worldwide.

The Digital Communications Manager will write, edit, repurpose and deliver a wide variety of content for digital channels, liaising with internal stakeholders and gaining sign off for publishing as necessary.

Also, this Manager will make sure that all content adheres to the firm's visual identity and tone of voice, working with the internal brand team and external agencies.  Also make sure the online content is optimized.

We are looking for a minimum of five years of digital communications experience, excellent writing skills, a strong grasp of SEO, experience working in an international business, proven project management skills and a multi-tasker with strong organizational skills.

Send your resume to me at sandy@charet.com

Saturday, May 28, 2016

Vice President - NYC based International PR firm

This is an exciting and creative international firm that works with emerging companies around the globe.  The firm provides public relations, social media and creative services such as web design and infographics.

Unlike many PR agencies, people here stay for a long time.  This is because of the open environment at the firm.  People like each other, welcome different ideas, trust and value each other.

We are looking for a Vice President who can run people and accounts and help with business development.  Many of the clients are in the tech sector so exposure to that industry would be very helpful. This is the perfect place for someone who has a penchant for multi cultural environments or is looking for the opportunity to use their foreign language skills.




What's Wrong With Recruiting Today?

LinkedIn and other social media have turned the hiring process into a Disneyworld of broken dreams. Job seekers would like to just throw some fairy dust over their keyboards as they hit enter, applying for the countless job ads they find out there today.  And similarly, corporate Talent Acquisition Managers enter their magic keywords into LinkedIn search bars, reaching out to the whole wide world hoping to find their one true Prince or Princess.

If it's so easy and magical, why is it that finding the right talent is so distressing? Survey after survey finds hiring challenges to be the most difficult factor in a company reaching its goals.

Large corporations strive to be innovative, but choke on their own barriers.  Hiring policies, salary bands, approval processes and even EEO standards, which should help diversify the workforce act to slow things down to a stumbling pace where the best applicant for the job is often never even seen.

This happens because as terrific as the internet is at enabling us to reach out voluminously, it is still a machine.  And hiring is a personal thing.  Evaluating a person's creativity, future potential, sincerity, congeniality -- these are things that can't be measured by data analytics.  They won't show up on keyword searches.

Even as far as skills and experience goes, many times the right mixture of skills isn't found because the HR recruiter doesn't really understand the nuances of the job.  They look for keywords and if the person explains what they do in different terms, even if it's the exact same thing, they are rejected.  For example, an internal recruiter might have 30 roles to fill in all different fields, so can't possibly understand in depth the job description for all of them.  The job description may call for a Media Relations Manager and they could easily reject someone whose title is Senior Public Information Officer.  The job description may ask for "established relationships with the media" and a resume may say: "consistent placements in Tier 1 press."  The Talent Acquisition Manager really can't be blamed for not knowing it's the same thing.

So after three or four months of frustration, hiring a specialist recruiter is finally approved.  The HR recruiter asks me "Do you have any PR Managers?" Like I have the perfect person in my back pocket.  Over 25 years I've developed a great network of PR people, sometimes they're looking and sometimes they're not.  Some work for consumer companies and some for manufacturing, technology, sports or financial companies.  Some have staffs and some don't. Some want to work from home, etc etc -- 9 million stores in each naked city.  Usually when I start a search, the hiring manager is already frustrated, overworked and hopeless, the HR Recruiter is defeated, squashed and unappreciated.

The sad story continues even after I find the right person for the job.  The company takes so long the candidate accepts some other job that they've been pursuing for several weeks.  Or the offer is not good enough and the candidate doesn't accept. Or what really hurts, they accept a counter offer from their current company that realizes what a drag it would be to have to find and hire someone new.

Saturday, April 2, 2016

Global Media Relations for Financial Services - NY/Chi/Phila/DC/Boston

Direct and support media relations and industry analyst relations strategy for the Global Services operating group of huge consulting firm, leveraging major marketing initiatives and thought leadership in the global insurance, capital markets, banking and related sectors.

Develop and implement top tier media strategies, providing content, monitoring competitive landscape and improving overall positioning of the company.

Develop and maintain relationships with Tier 1 reporters and analysts, and top Tier 2 industry reporters and trade publications, improving the focus, quality and frequency of media and industry analyst coverage.

Help manage agencies, contractors and internal financial services support

Work with other media professionals and analyst directors, industry marketing executives, client executives to help develop tactics and content

Work closely with digital and marketing teams to build social media strategies for the Financial Services sector including social spokesperson training as needed.

Anticipate and provide counsel on issues relevant to the Financial Services group.

Work closely with government relations, legal and corporate communications leadership on potential issues to ensure consistent messaging for government officials, legislators and clients.

Candidates for this exciting role must have a BA and minimum of seven years in media relations/corporate communications with at least four of those years in financial services. Also, must have superior written and verbal communication skills, strong management skills, team leadership and budget management skills, ability to synthesize complex information and develop clear "media ready' messages.  Ability to interact with employees at all levels, clients, vendors and the media. Very important is demonstrated teamwork and collaboration in a professional or military setting and top tier media relationships